Heidi Zak ExplainsThe brand now services an estimated 87 percent of women. Launched in 2013 with the help of her cofounder, co-CEO, and husband, David Spector, ThirdLove, with its half-cup sizes, its quiz to determine what bra works best, and its convenient direct-to-consumer format, has been a viral success, yielding annualized revenue growth that has exceeded 450% for the past two years.
ThirdLove, the data-driven bra company founded in 2013 by former Google marketer Heidi Zak (who was inspired after she struggled to find a bra that didn't gap or tug), has gained a reputation for making some of the best-fitting bras and having one of the easiest at-home try-before-you-buy programs.
CMO Ed Razek said in the interview that he didn't think the company's annual fashion show should feature "transsexuals" because "the show is a fantasy." He also said that the brand would not be adding larger sizes to its assortment and that it had no plans to feature plus-size models in its runway show.
Too much padding, not enough padding, uncomfortable under-wire — ripping off that ill-fitting bustiere for the umpteenth time can make you throw your hands up and shout WHY ISN'T THERE AN APP FOR THIS?!” Well, thanks to ThirdLove , there now is, and consequently the experience can be a lot less harrowing.
Whether they're developing the online experience, interfacing with our customers directly through customer service, or creating email content for social or marketing, all of it goes back to what does our customer want and how can we make her life better.
In the midst of his many incendiary comments objectifying women and essentially describing the brand and the fashion show as a male fantasy, Razek also seemed to single out the upstart lingerie brand ThirdLove—dismissively—as the counterpoint to Victoria's Secret.
Here, a few of the best reactions: To Victoria's Secret, with all their love, ThirdLove. Heidi Zak is the Co-Founder and CEO of ThirdLove Founded in 2012, ThirdLove uses proprietary computer Heidi Zak co-CEO ThirdLove vision technology to help every woman find the perfect fit bra. Heidi Zak was in her early 30s when she cofounded online bra startup ThirdLove with her husband, David Spector.